Marketing rubber hits the reality road

Thursday, September 2, 2010 by Alan Taylor
network management and monitoring successThe world is full of marketing talk. Any company can say they are a “leader”, “largest” or “most comprehensive”.

Marketing messages and logos pop up everywhere. IBM recreated their logo on an atomic scale and Rolling Rock generated buzz by suggesting they were going to imprint their logo on the moon. I stepped out of my car the other day to see advertisements on the paint stripes in the parking lot. Seriously, everywhere.

But the real marketing rubber hits the reality road in two words: Customer...Read More »